Peugeot & Citroën

Digital Design
Website Design & UI
Art direction
Animation
Copywriting

I worked primarily on digital advertising for Citroën and Peugeot New Zealand from 2016-2018. This involved digital advertising, email, website takeovers, and social campaigns - including the Metro Peugeot Restaurant of the Year awards. I was the online manager for the regional section of their websites - large, multi-layered CMS that were often in French. I designed their email templates and created airtight design systems to enable other team members to help with rolling out designs across socials & print.

Both companies were owned by the same corporation, with contrasting brand voices that required vastly different visual treatments, email designs and campaign styles. It was an enjoyable challenge working on both brands in tandem, exploring the best ways to create cut-through in a competitive market that is often lukewarm towards European vehicles.