Lightforce Solar

Web Design
UX & Strategy
Animation
Illustration
Social Ads

Lightforce is New Zealand’s fastest-growing solar panel installer. I worked with growth agency Double in 2021, to create new landing pages that synced with a brand refresh they had recently undertaken.

We initially collaborated with the Lightforce marketing team to establish user flows, analyse competitor marketing and websites, then proceeded with propositions and copy before moving into wireframes and final designs. They were happy for us to explore and refine their new visual identity - comprised of bold colours & hand-drawn illustrations - across digital channels. This led to the creation of a highly engaging, dynamic landing page, where I used their existing brand imagery to build out interactive elements including infographics, calculators and micro-interactions.

Iterations of this page were then created to focus on other funnels like social and retargeting which led to more collaboration across their site. I also created animated acquisition ads in multiple creative styles to test what would drive more customers to the landing pages.

Results

• 425% increase in conversion against previous website.

• 800% increase in qualified leads attributable to acquisition ads.