Steel Windows & Frames

Web Design
Graphic Design
Illustration

Short but sweet assignment - giving a steel frame manufacturer a glow up. Working for growth agency Double, I helped create conversion-optimised landing pages and then testing multiple lead capture forms with an end goal of creating a high-end website that raised the company’s profile into a more aspirational, architectural space, while also building up brand trust and awareness.

I used pre-existing photography to further extend the brand aesthetic and then created bespoke illustrations, icon sets & form fields. The resulting site was simple and scannable - designed in an editorial style to be appealing & informative to first-time customers, with a streamlined path to purchase.

Results:

• Developed branding & design system (styling, colours, icons).

• Website improvements (in addition to SEO and digital marketing strategy) helped deliver $2m in sales from a $10k budget.