Vend Point of Sale

Team Lead
Digital Design
Website Design & UI
Photography
Video & Animation
Art direction
Project Management
Illustration

Vend creates award-winning, cloud-based retail software. In ten years it grew from being one of New Zealand's fastest-growing SaaS start-ups to a global player - expanding into Australia, North American and UK markets, before being acquired by Canadian POS giant Lightspeed in 2021.
I was the lead creative and marketing designer 2018-2021, heading a small team across branding, campaigns, digital, website & print design for 4 international offices. We work hard to inject Vend’s unique brand and values into marketing in fresh new ways. I’ve helped create engaging online tools for retailers, interactive AR experiences, robot billboards and globe-spanning video campaigns while also working on more grounded pieces including brand guidelines and a site-wide migration of the website to a CMS platform.
I also spent a year product-side, working on UI design, user flows, and UX and working to create a design system for icons and illustrations.

Results

• Full campaigns in Australian & UK markets involving: printed collateral, OOH media, video and digital assets.

• Sitewide migration to CMS platform.

• Brand redevelopment and realignment between marketing and product teams.

• Broadened my skillset into video production. Directing: Case Studies, Employee Videos & Product Demo Videos.

• Design and implementation of complex and experiential projects - online calculators, web animation and AR experiences.